ADs Campaign Manager

Team: Marketing

Reports to: Business Development and Marketing Lead

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About Us

YDPay is a digital payments and financial services business focused on enabling seamless,secure, and scalable payment solutions across Africa. The company operates in a fast-paced,growth-driven environment, supporting both consumers and businesses through technologyled financial products.As YDPay continues to scale, effective, well-executed marketing campaigns play a critical rolein driving user acquisition, engagement, and adoption of its products. The Campaign Managerrole is central to delivering these campaigns, ensuring that YDPay’s value proposition is clearlycommunicated to the right audiences through impactful, data-driven marketing initiatives.

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Role Overview

The Campaign Manager is responsible for planning, executing, managing, and optimisingmarketing campaigns across multiple channels to drive user acquisition, engagement,conversions, and brand awareness for YDPay.This role works closely with cross-functional teams including Creative, PerformanceMarketing, Product, Data, and Sales to ensure campaigns are aligned with business objectives,delivered on time and within budget, and continuously improved through data-driven insights.

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Key Responsibilities

Campaign Planning & Management
• Plan and manage end-to-end marketing campaigns across digital and offline channels.
• Translate business and growth objectives into clear campaign briefs, timelines, and
execution plans.
• Ensure campaign messaging, targeting, and delivery are aligned with YDPay’s brand
and commercial goals.

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Campaign Execution
• Coordinate campaign launches across channels, ensuring readiness of assets,
messaging, and tracking.
• Oversee campaign rollouts, monitoring delivery quality and timelines.
• Manage multiple campaigns concurrently in a fast-paced environment.

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Performance Monitoring & Optimisation
• Track campaign performance against agreed KPIs including engagement, conversions,
ROI, and CAC.
• Optimise campaigns in-flight based on analytics and performance data.
• Collaborate with Performance Marketing and Data teams to improve targeting,
attribution, and outcomes.

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Cross-Functional Collaboration
• Work with Creative teams to develop campaign concepts, creatives, and content.
• Liaise with Sales and Business teams to support revenue-led campaigns, promotions,
and partnerships.
• Coordinate with external vendors, agencies, or partners where required.

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Budget Management
• Manage and track campaign budgets to ensure cost efficiency and maximum ROI.
• Monitor spend against performance and flag risks or variances proactively.
• Support forecasting and cost planning for upcoming campaigns.

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Reporting & Insights
• Prepare regular campaign performance reports for internal stakeholders.
• Conduct post-campaign reviews, documenting learnings and recommendations.
• Maintain accurate campaign documentation and records.

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Key Performance Indicators (KPIs)

• Campaign delivery (on time, on budget, on brief)
• Campaign ROI and conversion performance
• Customer acquisition and engagement metrics
• Cost efficiency metrics (CAC, CPA, CPM)
• Quality and timeliness of reporting and insights
• Effectiveness of optimisation and continuous improvement

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Required Skills & Competencies

• Strong campaign management and project coordination skills
• Analytical mindset with ability to interpret performance data and metrics
• Excellent communication and stakeholder management skills
• Strong attention to detail and execution discipline
• Ability to work under pressure and manage competing priorities
• Commercial awareness and results-oriented mindset

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Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 3–5 years’ experience in campaign management or integrated marketing
roles
• Proven experience managing multi-channel marketing campaigns
• Experience within fintech, payments, digital services, or high-growth environments is
an advantage
• Familiarity with campaign analytics, CRM platforms, and marketing performance tools

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Behavioural Attributes

• Proactive and accountable
• Collaborative and team-oriented
• Data-driven decision maker
• Adaptable and execution-focused
• Strong ownership mindset

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Why Join YDPAY

YDPay is a fast-growing digital payments company focused on building simple, secure, and scalable financial solutions across Africa. Joining YDPay offers the opportunity to work in a high-impact, growth-oriented environment where ideas move quickly from concept to execution.

As a Campaign Manager, you will play a critical role in shaping how YDPay engages users, drives growth, and builds its brand across key markets, while working alongside a collaborative, ambitious, and execution-driven team.

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Interested in the role of Digital Communications Associate? Apply here

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